Violaine & Jérémy’s Art Deco-inspired dramatic cast

0

Parisian studio Violaine & Jérémy is a multidisciplinary creative studio that typically works on identities, poster design, illustration, typography and more. Composed of Jérémy Schneider and Violaine Orsoni, the studio believes in “beauty, refinement, delicacy and timelessness”. Suddenly, Violaine & Jérémy’s portfolio is full of projects that are not only beautiful but executed with precision and finesse.

The studio’s latest project is a typeface called Cako, originally designed by Schneider for a brand identity that has never been presented to the customer. “We design a lot of custom fonts for our projects, but we only use 20% of what’s produced,” the studio explains. “We started to design Cako with G and K. The shapes are inspired by Art Deco, but we transformed the shapes to make them more contemporary with much less decoration.

Another reference for the pair was a ’70s typeface, designed by Austrian graphic designer Othmar Motter. Called Motter Ombra, the font is beautifully dramatic like Cako, and was distributed by Berthold Fototypes as a type of film and Letraset.

Cako is Violaine & Jérémy’s first full family typeface, previously having only designed what they needed for a project, and it comes in three weights plus an italic iteration. “We learned by doing”, explains the studio of his approach. “We believe that a typeface has to be perfect to be sold in the market, so it took a bit of back and forth to get there because it’s a long and precise process.

The beauty of Cako is the contrast between thick and thin, the size of the font is offset by the delicate serifs. This elegance is underscored by the way Violaine & Jérémy presented the font, with gifs that mimic simple graphic shapes, all in soft color palettes of olive green, rusty orange, and pink rose.

With a wide range of clients, including one French burger company, a magazine all about the brain and one 140 year old theater, creating a typeface from scratch gave the studio a change of pace. “From a creative point of view, it’s much easier to work on a font because we are our own client,” explains Violaine & Jérémy. “We’re just motivated to achieve what we love. Our fonts are our personal projects.

It’s refreshing for a busy studio like Violaine and Jeremy to appreciate the benefit of working on personal projects in between client-focused jobs. Not only does this keep the studio’s passion alive, but we also get a glimpse of what motivates them creatively.

violaineetjeremy.fr


Source link

Share.

Leave A Reply