An Inverness theater group celebrates its first sponsorship deal for a show.
Inverness Musical Theater (IMT), which is staging Legally Blonde – The Musical at Eden Court this spring, has secured sponsorship from the town’s pub, Johnny Foxes and The Den.
The pub will create a special Bend and Snap cocktail – a reference to one of the memorable scenes from the 2001 film – and there will also be the chance to win opening night tickets by submitting a video performing the Bend and Snap move. Snap.
The show will run from March 28 to April 2 and it will be the band’s first post-pandemic production as their last show, Hello Dolly, was canceled the week before the lockdown. Staging plans for Joseph and the incredible Technicolor Dreamcoat were also thwarted.
ITM President Morven Reid said: “It has been incredibly difficult.
“But we decided to be positive and keep going.”
She said the sponsorship deal was substantial and would help the band balance the books at a precarious time.
“Obviously it’s very expensive to put on a show like this,” she said.
“One of the things we had talked about was trying to get sponsorship from local businesses.”
She said it would help offset the cost of costumes and rehearsal space.
“It’s also about building a relationship with a local business that could help sell tickets,” she said.
She approached Don Lawson, the owner of Johnny Foxes, who agreed to sponsor Legally Blonde which she described as “a high-energy, fun, sassy show”.
“We are thrilled because this is such a prestigious company,” Ms. Reid said.
Cast member Andrew Gill also works in Johnny Foxes and will create the Bend and Snap cocktail.
“When people buy one they get a card with details and if they click on that link they will be taken to a video of the Bend and Snap routine,” Ms Reid said.
“We’ll be asking people to upload their own Bend and Snap move and the best one will get tickets to the opening.”
Don Lawson is thrilled to be helping out a community production and coincidentally said he had recently watched the film Legally Blonde, adding: “I think there are a lot of life lessons to be learned from the film – about how to believe in yourself, to never let anyone tell you that you are not good enough and to be trustworthy.
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