INTERVIEW: Kids Imagine Nation creates the magic of educational musical theater


Kids Imagine Nation is a trio of former Disney artists who create dynamic, captivating and visually exciting entertainment for kids and the whole family. It’s both educational and undeniably fun!

Seconds into a Kids Imagine Nation (KIN) video, viewers will start bobbing their heads. Music is something that people of all generations can relate to, which makes Aaron, Rachel and Beatz the Robot stand out as a children’s entertainment troupe. KIN covers topics ranging from colors to creativity, constantly delivering it with an energy fueled by song and dance and thriving on a growing narrative between the characters and the world they inhabit.

PopAxiom spoke with Rachel and Aaron about the formation of the trio, the process of creating Kids Imagine Nation. Unfortunately, Beatz the robot was unavailable due to the interview that took place during his recharge cycle.

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Aaron and Rachel have been practicing musical theater since they were young. So where did the trio meet? “We all met at Disneyland,” says Rachel. “We were all artists. Aaron and Beatz the Robot were musicians, and I played there as well. We were passionate about creating our original music and show.

Aaron continues, “Beatz the Robot and I started writing music for kids. We wanted to keep that energetic element because our band (Suburban Legends) is a ska band. But we wanted to make sure the rock was there and the musical theater for the kids to see the love of creation.

“It’s the culmination of everything we love to do,” adds Rachel, “it keeps us young and in the kid mindset.”

Kids Imagine Nation packs a lot of electric fun into one small package. “Basically, we are storytellers. We write a new summer musical every year. So, we said this year was going to be all about “saving the imagination,” so we made a great theme song for that. »

The process

Kids Imagine Nation offers original music, song, dance, creativity and education for a relatively small operation. “We follow a traditional cinematic organization with pre-production, production and post-production,” Rachel replies when asked about their process. “We try to think outside the box for every video as possible so that they are all unique. It’s part of the imagination, so we want to inspire people to be creative. Whatever you can bring to the table, there is no right or wrong with art.

A video, Colors, examines the spectrum of reflected light. “For Colors,” Aaron shares, “we had this idea for two years before we could make it happen.”

“That’s a big factor,” Rachel says, “putting all the pieces together to make the video. For Colors, we needed someone who would let us throw paint.

The videos on their YouTube channel or website have lots of creative movies. Aaron explains, “We use a green screen that allows you to do a lot of things. We sometimes build tiny sets, sort of dioramas and green screens on top of it, which allows us to do elaborate stuff.

Rachel happily states, “We stumbled across this, but it goes so well with our fantasy theme. It shows that we can do anything with just this little box.

Creating their scenarios involves a lot of magic. “We wanted the magic to be such a big part of our show. But we also wanted to kind of normalize it; it happens somehow. We don’t make much of it or react to it because we just disappeared. It is part of our world.

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Create music

Kids Imagine Nation has a lot of music. The group creates YouTube content, but even more content on its website as well as live broadcasts. “In the beginning, we wrote a lot of music just to get into our gigs,” Aaron explains. “We decided to take that and make it our TV show. When we started writing actual episodes, we said, “We want a song there, and it’s about having a bad day, so we’ll write a song for that so it flows.”

Rachel adds, “So some of our songs already existed in our live repertoire, and some we write specifically for episodes where it takes a ‘musical theater moment’.”
The trio sit down to write songs together, sometimes in as little as two hours. “Beatz the Robot produces all the music.”

“The production of Beatz the Robot is amazing,” says Rachel.

The process continues when Beatz “…brings a microphone to where we are,” Aaron says, “we write. Beatz says, yeah, I’m making music. That’s how we musicians do it. We record the voices and film the next day.

YouTube and beyond

Rachel and Aaron love YouTube. She says, “It opens up what we can do. Instead of having to fill a box of what a network might need, there are so many people with a voice and a space to be creative.

Being part of YouTube means understanding the state of its inner workings. “For two years,” Aaron shares, “we were doing something every week because the algorithm at the time said that was what you were doing. We would do a story episode of about 7 to 15 minutes, which were our adventures, and then we would do these educational vignettes. I was teaching musical instruments and Rachel was interviewing guests for her tea party. Beatz was doing programs for 3 and 4 year olds.

“These vignettes would focus on one character,” Rachel continues. They were “easy to film,” according to Aaron, and Rachel says, “We sometimes did three at a time.”

Aaron would have musicians “…come every hour, film [the vignette] very quickly, take them out and bring in new people.

The trio created content in batches; Rachel explains, “…a lot of the filming we did every Saturday and Sunday for a month. So we have a lot of stuff on our website.

Current fans and future fans of Kids Imagine Nation can see them on YouTube, but the website is where even more magic happens. Both are beaming with excitement to share, and Aaron begins, “The way we do our live streams on our web channel is all of our content for kids. When we’re live, it cuts into that channel. We make transitions; we go outside and inside; We play games. All the while there is a chat box.

“It’s kind of a choose your own adventure, too,” Rachel adds happily.

Aaron ends by saying, “So maybe someone says ‘Zachary loves the trumpet’ so we say ‘I love the trumpet like Zachary!’


Kids Imagine Nation’s inspiration from every corner of the entertainment spectrum; Rachel says, “I’m inspired by musical theatre, especially modern musicals like Revenge of a Blonde, Bad, Where hamilton. All that is a current modern pop musical that we love so much.

“Also, everything Disney does,” she continues, “Their musical animated films; the magic, the joy and the positivity of what we love. We’re always looking for inspiration. The rock band Canadian Marianas Trench makes very scripted albums, which inspired us to do the same with our albums.

Still hard at work, Kids Imagine Nation has a new album to come. “Our new album is a musical. So if you play it up and down, there’s kind of a radio game that comes between the music.

Aaron adds mention of some pop culture inspirations. “Doctor Who, ghost hunters, Back to the future. I love science fiction. Taking that and melting it into something new for kids, that’s what I want to offer kids.

What’s next for Kids Imagine Nation? “A million dreams keep us awake,” Rachel said with a smile. “We are working on a few new albums and pre-production on our next web series. Then, of course, our streaming service always has the things we learn and share because we always travel.

Get creative with Kids Imagine Nation!

Thanks to Rachel, Aaron and Impact24 PR
for making this interview possible.

Read Ruben R. Diaz interviews here!


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